WHAT WE DO
WHAT WE DO
Formulary Insights solves a problem that exists almost exclusively in the pharmaceutical industry.
Formulary Insights solves the fundamental triple-threat to formulary decision maker market research so you can get better access
Key decision makers are largely inaccessible
Pharma’s direct interactions with payers are closely regulated
Most payers forbid employees from consulting with manufacturers
A third party is required to conduct payer interviews
Current payer research is a risky compromise
Retiree-laden focus groups are commonplace
Non-essential payer employees are routinely included
National strategies hinge on the opinions of 5-6 panelists
Crucial strategies are grossly misinformed
Product claims are insufficiently tested
Contract strategies are misinformed
Opportunities for competitive intelligence are missed
Partnership opportunities go unseen
We provide you with insights from
real P&T participants
no loose affiliations,
We created Formulary Insights to help biopharmaceutical investors, marketers, and leaders better understand and anticipate payer perceptions of any product and its competitors.
What our clients say about their experience with Formulary Insights
When you see the deliverable, you fully appreciate the unique advantages of the Formulary Insights panel.
Formulary Insights guarantees the most authentic and reliable payer insights available.
Are you ready to ask all your questions to current P&T members?