WHAT WE DO
We solve a problem that exists almost exclusively in the pharmaceutical industry.
That is the near total inability to gather reliable insights from current decision makers who control market access. As a result, they settle for low-grade insights from retirees and consultants under the faulty premise that “it’s the best we can get... it’s what we’ve come to expect... it’s the way we’ve always done it.”
Imagine if Gerber's market research was limited to only parents with grown children. Consider how substantially this would compromise their ability to assess market needs and influence buying decisions.
You now have an option to push back on the low value of traditional advisory boards and phone interviews with retired pharmacy directors and consultants.
There is a better way, and it starts with Formulary Insights!
THERE IS A FUNDAMENTAL TRIPLE-THREAT TO FORMULARY DECISION MAKER MARKET RESEARCH.
WE SOLVE THEM SO YOU CAN GET BETTER ACCESS.